Milwaukee is Wisconsin’s largest city and located on Lake Michigan. Lake Michigan is the only of the five Great Lakes that is entirely within the United States. These inland seas have many lighthouses, including the Milwaukee Pierhead Light, depicted on the conference logo. Lighthouses help navigate which is greatly needed as we enter the uncharted waters of the future.
Common goldeneye, a seaduck, was chosen because they are particularly sensitive to changes in food quality. Consequently, they may be a good bio-indicator to monitor changes in environmental quality, including subtle long term changes associated with climate change or pollution.
The colors of red, yellow, and black signify the German heritage of Milwaukee, plus the blue represents the water of the lake.
Matthew Groshek is an experience designer who has been planning and designing exhibitions, graphic identities and strategic plans for more than 20 years. His company, Education Design Link, has worked with environmental centers, sites of sustainable practice, botanical gardens and animal welfare sites to communicate to audiences the beauty and complexity of unique places and sites of action in the world.
He is also a teacher and is fascinated by the wonder of the night sky, bees and gardens, red foxes and black crows, homemade sourdough bread and cheese, and especially people’s passion and stories, and their strong sense of being embedded in the natural world.